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Get Focused Now: 10 Essential Questions
If you feel like life is passing you by, take a look in the mirror and say hello to your biggest opponent. Tell yourself the honest truth. Are you where you planned to be five years ago? Do you have all the fame, fortune, and success that you can...
Home Business Success Secret: Earn Money..Don't Make It!
I can remember the first trip my husband and I went on – all expenses paid – direct sales company I worked for. It was an all expense paid stay in Athens, Greece, and a cruise of the Greek Islands. Still ranks as one of the best trips I’ve ever had....
Selling from your Heart
Are you a Solopreneur, a Small Business Owner, a Helping Professional, or a Creative who is tired of trying to figure out how to sell yourself and your services without feeling uncomfortable or pushy?
If so, you are not alone! Many of us have...
The Creative Connection: Using Innovation to Jumpstart Your Business
No matter what you’re selling, when it comes to increasing your customer base, creativity is the key to grabbing a prospect’s attention. How can you foster a more creative outlook in your daily life? Here are three easy ways to get started.
No...
Uncovering Your Core Values
Values are things that are important to you and as such are very powerful motivators. When you are clear on your values it is much easier to design goals that will work for you. On the other hand, you are likely to experience internal conflict if...
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Maximize Your Website Traffic: Basic Concepts
So you've built your website. Now, what will you do to attract
traffic? You can use any number of possible strategies from
search engine optimization to writing articles, from issuing
press releases to creating joint ventures, to name just a few.
But, for now, let's start with the basics. What do concepts like
search engine optimization, traffic generation, traffic
conversion, affiliate marketing, email marketing and joint
venture marketing mean? What impact will they have on maximizing
your website traffic? Here are some basics to get you started.
Search Engine Optimization
Search engine optimization is all about writing text within your
website that is not only easy to read and understand, but also
which is highly attractive to internet search engines. Key words
or phrases are basically popular search terms that internet
surfers will input to a search engine like Google or Yahoo. Key
words are important to your search engine ranking. Your mission
is to figure out what those words are so that you can use them
within your website text. These key words can be used in titles,
subtitles, descriptions and even in the meta tags within your
website.
Traffic Generation
Traffic generation is all about getting people to your website.
Nothing can happen until they arrive at your doorstep. You can
cultivate traffic by doing any number of things - announcing
your website on radio or television, trading links with others,
writing and issuing press releases, writing articles which
include an information-filled byline, and engaging in joint
ventures. There are many other things you can do including
something as simple as including a mention of your website in
your email address. All of these strategies and many others will
serve the purpose of directing people to your website. But,
that's only the first step. It isn't enough to just generate web
traffic, you need to convert it.
Traffic Conversion
Traffic Conversion is the other part of the equation. First you
need to generate traffic - you need to drive traffic to your
website. Next you need to start building a relationship with the
visitor. People like to do business with folks they know, like,
and trust. Granted, there will always be those visitors who buy
right away, but for the majority, you will need to be in it for
the long haul. You will need to educate them about who you are
and what you do. Traffic conversion is all about convincing
visitors to take a desired action. You might want them to sign
up for your newsletter or to download one of your articles or a
special report. Or, you might want them to buy a product or
service. Each event is an opportunity to convert visitors to
take some sort of action. There are specific website tracking
tools that can be used to measure and track these results. You
may have heard the term conversion rate. In simplest terms, it
is the number of visitors who take a defined action (like
signing up for a newsletter), divided by the total number
Cranky Flight Attendant Can't Have His Job Back
JetBlue Airways says that there will be no second exits for famed flight attendant Steven Slater -- who captured the nation's imagination with his profanity-laced loudspeaker tirade and jump down a plane's emergency chute, beer in hand.
Jokes To Tell Your Parents For Rosh Hashana
When Sam Hoffman and Eric Spiegelman's video of Hoffman's 60-something mother telling an off-color joke on YouTube went viral, they knew they had something special. The success of their subsequent website, OldJewsTellingJokes.com, and their upcoming book have proved them right.
Hopelessly Devoted To A Challenge
You are given a five-letter word and a seven-letter word. Rearrange the letters of one of the words to get a synonym of the other word. For example, given "alloy" and "devoted," the answer would be "loyal."
of
visitors.
Affiliate Marketing
Affiliate marketing is all about working with others to generate
revenue. It's like having your own private, commission-only
sales force. An affiliate is someone who agrees to promote the
products and services of someone else in exchange for some
compensation, a percentage of the total sale. It requires very
little effort on your part except for setting up a system (there
are many automated, easy-to-install programs to purchase) and
writing the checks for any sales that are made. It's a great way
to earn passive revenue. Affiliate marketing is an effective
strategy to reach others outside of your normal, everyday
network, to generate traffic, and best of all, to convert that
traffic to paying customers.
Email Marketing
Email is still the best way to connect with others despite all
the restrictions now in place due to spamming laws. As the
lifeblood of marketing, it's one of the most effective ways to
convert new prospects into buying customers. Email campaigns are
a strategy to provide access points for your already opted-in
mailing list to make a purchase. It is one more step along the
way in creating a relationship while offering special incentives
or promotions to encourage commerce. By tying campaigns to
special holidays, seasons, or other events, you can generate
excitement around your products and services. The only caution
is to carefully plan your campaigns so as not to overwhelm your
precious and valuable list with too much email. As a suggestion,
don't plan more than one email campaign per month, including any
you might do with joint venture partners. Remember, your list
can always opt-out, so make sure that you always treat them well.
Joint Venture Marketing
Joint venture marketing is all about working with others. A
joint venture is when two or more people or businesses combine
forces to create an opportunity with hopes to bring increased
revenues to both. Joint ventures can be anything from promoting
products on each other's mail lists, to writing books or
articles together, or even producing programs that are delivered
through teleclasses or onsite seminars. The opportunities are
only limited by one's creativity and willingness to work with
someone else. As with anything, two heads are better than one.
Working together allows you to bring your best skills and
talents forward. Partnering with someone who has strengths where
you might have weaknesses and vice versa, you can create a
synergistic environment where you can accomplish more with a lot
less efforting. Take the time to network and get to know others.
A joint venture marketing opportunity might be just what it
takes to take your business to the next level of play.
About the author:
Tara Kachaturoff is a Certified Guerrilla Marketing Coach. She
can be reached at info"at"virtualleverage.com. For more
information about driving website traffic to your site, visit www.webtrafficessentials.com<
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